NIDAN Skills Training For Deprived Youth – MAST Program

NIDAN Market Aligned Skills Training (MAST) Program

NIDAN Skills Training For Deprived Youth


The  urban, semi urban and  rural youth from underprivileged communities have remained under constant threat of unemployment which has occurred due to high illiteracy rate, high school dropout ratio, lack of vocational education, absence of skill inculcation trainings and nonexistence of initiatives in mainstreaming dropout youth and guiding them towards sustainable employment opportunities. India has been recognized as a hub for availability of human resource in marginalized, unskilled and labor activities. Such a traditional view and a rigid bent of mind have increased cases of exploitation and indecent labor practices in India.

The Intervention aim is to reduce poverty and vulnerability of disadvantaged youth through improving their life skills and market-based skill training, the purpose of this project is to improve life skills and livelihood opportunities of poorer and marginalized youth, aged between 18 to30.

Key issues / problems being addressed

  1. Due to the congenial growth environment created at the grassroot level, there is a huge demand of skilled and trained human resource which will act as a decisive factor in employment generation for deprived and marginalized youth.
  2. These deprived and marginalized youth group is not equipped with the necessary knowledge, Skills, training and attitudes to be employable in the organized sector.
  3. Lack of proper skill trainings and employment opportunities for deprived youth has increased unskilled labor practices and rate of migration, which has, in turn, enhanced vulnerability and insecurity amongst youth.
  4. An optimistic estimate is that only one in five Job-seekers in India have ever had any sort of vocational training. The education that poor and marginalized youth receive is inadequate and has little relevance to what the market is looking for in various services and manufacturing sector.
  5. Trained Youths can secure good placement in different private companies, corporate, agencies and organizations through Placement Assistance Cell.

Nidan’s first MoU on Skill Development was signed with AIF in July 2010 to train vulnerable urban youth aged 18 -30 in market aligned skills training. As on 31st March 2012, Nidan has successfully trained 1425 youth in course like Information Technology Enabled Services, Customer Relation & Sales, Hospitality and Bedside Patient Attendant. Of which, 1199 have been placed in entry-level jobs with various employers in the service sector.

Focus Area: Providing livelihoods to marginalized youth including persons with different abilities

Process: Market Scan for Employment opportunities, MAST Team development, Identification of Geography for opening centers, Mobilisation for youth Selection, providing training, Organise guest Lecture and placement.

MAST in Patna (2011-2012)

Programme Highlights

  • 1163 disadvantaged youths were trained in the 3-month Program in trade of ITES, CRS, PA and Hospitality.
  • Communicative English and Personality Development classes were also organized.
  • Approx 85 per cent (989) of disadvantaged and disabled persons were placed in the relevant jobs
  • A series of guest lectures have been organized.
  • After mobilization and area identification, 6 centers in Patna were opened to train target group for MAST training program in different locations of Patna, the centers are:
  1. In NIDAN’s Training Center, Rajiv Nagar,
  2. In St. M.G. High School, near Mithapur
  3. Sharda Vikas Mandir, Dundi Mazar, Patna City,
  4. Central Public School, Phulwarisharif,
  5. In a private house, XTTI More, Digha
  6. Meridian Public School, Gayghat, near Gurudwara.
  7. Nature of work is: data entry, cash counter, scanning, inventory and packaging, back office, front office, bell boy, Nursing Attendant, customer services and helping desk, sales etc.
  8. Trained students have been successfully placed in Big Bazar, Air Tel, Tata Indicom, Tata Docomo, 9 to 9, Cinepolis, Vishal Megamart, Several Hospitals and software companies.
  9. Placed Youth are getting per month salary from Rs. 2500 to 5000 per month.
  10. Form Mobilization team, Placement cell and alumni cell.



  • Constitute a Mobilisation team among MAST program headed by the Community coordinator. Also engage the existing staff of Nidan, community leaders, community teachers, informer workers, leaders of the committee leaders.
  • Engagement of Alumni in their residential area and also providing some amount for their contribution.
  • Platforms like Fun Fair and Book Fair used for MAST publicity, Mela and festival like chat puja has been used.
  • Telecom Companies like Uninor were roped in to sponsor the banners & canopies leveraging the program.
  • All centers are opened in potential areas and are easy to reach.
  • Putting stall during the job fair organised by labour department of Bihar government
  • Collaboration with CRC, VRC, Welfare department, labour department, Special Employment Exchange office for the Data of Differently able candidates.


  • Engagement of Employer since beginning of the Batch and induction and inauguration meeting also.
  • Guest lecturers & Interactive meetings were organised involving not only employers but experts & professional from cross fields & sectors also.
  • Exposure visit and industries visit organized. We have a MOU with Uninor to exposure visit and continuous guest lectures.
  • Hon’ble Minister of Urban Development and Housing, Government of Bihar paid visit to the MAST center.
  • Many of the faculty got training by AIF in Ahmedabad, Delhi.
  • Able and differently-abled get training side-by-side.
  • There is a uniform and Identity Card for all MAST trainers to wear at class time.
  • Simple rules and regulations followed by trainees at the center.
  • Regular paid visits at the work stations to get information about the employee.
  • Morning Assemblies were started at the Rajiv Nagar Center, which included motivational quotes, Newspapers Headlines & prayers in Hindi & English.
  • An Army Captain (Retd. )conducted motivational classes and instilled self confidence among students.
  • Special session on work place harassment was conducted by professional trainers.


  • Explore mid-size companies & agencies for sourcing the placement of trained students.
  • Campus interviews organized for placement.
  • A MoU has been made with
  • To avoid dropouts at work stations, meetings were held with the girls’ parents.
  • Consultations with employers were going on for promotion and enhancing the salary to the employees.















































Course Total Trained Male Female Total Placed Male Female
ITES 548 257 291 478 221 257
CRS 59 23 36 54 20 34
Hospitality 63 49 14 50 39 11
PA 364 9 355 335 9 326
TOTAL 1034 338 696 917 289 628


Differently Abled Persons

Course Total Trained Total Placed
ITES 70 51
CRS 51 14
HM 03 02
PA 05 05
TOTAL 129 72




After successful implementation of MAST programme by Nidan in Bihar, a similar need was felt in Delhi. To experiment the self sustainable model AIF, in collaboration with Central Bank Of India, facilitated self finance model in Delhi. In this model loan was granted to aspirants which they had to pay in easy installments. This model was started in Trilokpuri and later in Madanpur Khaddar. Before starting the batch well qualified trainers were appointed.

To enroll students various methods were applied. As the concept of this type of training was new in slum, it was necessary to disseminate right information to the community. Profiling of youth in the community was done. Canopy was used in the markets, in front of schools and places where there was large turnout of potential candidates.

Newly appointed faculty started mobilizing in the field. They went door-to-door; Campaign Rath was used to attract masses. On Sundays pad yatras were organized with the help of community leaders. Field organizers of Nidan used their strength of organizing to bring students to the centre. IEC materials like pamphlet, posters were used and telephonic calls were made.

First batch started in April 2011 with total enrollment of 120 students This batch was divided into four different groups based on the interest and qualification of the aspirants. ·

Customer Relation & Sales (CRS)

·         IT Enabled Service

·         Hospitality Sector (Hotel Management)

·         BPO


As a matter of policy more and more visitors were encouraged to visit the centre. Visits not only built the confidence of aspirants, it also boosted faculty and others involved in the MAST program. Regular visits from AIF team encouraged the team. Prominent visitors included Executive Director of AIF  Mr Pradeep Kashyap.CEO AIF, Sanjay Shenoy; lLivelihood director, bankers, HRs of various companies.

Exposure and visit

As a part of training aspirants were taken to various work places for practical knowledge.

They were taken to malls, Call centers and hotels on alternate Saturdays. Professionals from corporate sector, media and their sectors were called for boosting moral and routine exercise for personality development.

Faculty met parents regularly either at the centre or at their home.

We introduced a system of loan and easy installment for students .This easy installments helped aspirants to pay comfortably. Prior to this proper documentation was done for sanctioning loans. A need of low-fee structure was felt from the community, so the fee was reduced to 3500 from 5900. Mode of collection was also rectified, now it is as follows

Admission/registration                                Rs.500

1st installment                                                   Rs.1000

2nd installment                                                 Rs.1000

3rd installment                                                  RS.1000

Installments are now collected during course period.


Nidan organized a job fair in Trilokpuri on 7th April. It was a good experience. More than 50 youths were selected in various companies.  Another job fair in Madanpur Kahadar This job fair not only catered to Mast students but also the whole community. It gave big boost to our programme and local youths have an opportunity to get decent work in MNCs. From different areas demands are coming to organize such job fairs.

Skills Training For Deprived Youth- MAST Plan – 2012- 2013

Skill Financing Model – A pilot with Central Bank of India.


Skills Training For Deprived Youth- MST Plan – 2012- 2013

Skill Financing Model – A pilot with Central Bank of India

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