Under the entrepreneurship program promoted by Nidan and supported by SIDBI, after getting various training: Entrepreneur Mrs. Sulekha Devi, owner of “Bihari Achar,” has onboarded her business on e-commerce and received orders from the e-commerce platform “MEESHO.
Background
Mrs. Sulekha Devi, an entrepreneurial woman from Bihar, is the owner of a small-scale business named “Bihari Achar,” specializing in traditional Bihari pickles. She makes homemade pickles with unique flavors and quality, using traditional recipes that have been passed down through generations.
Opportunity
Under the entrepreneurship program run by Nidan, Sulekha Devi was selected from Bahadurpur Basti. She was provided with various training by Nidan, including sales and marketing, branding and promotion, and the benefits, methods, and advantages of different e-commerce platforms to enhance her skills. Following this, “Bihari Achar” by Mrs. Sulekha Devi was registered with FSSAI and enrolled on e-commerce platforms.
Recently, she received an order from the e-commerce platform “MEESHO.” This order is a significant milestone for her business, providing an opportunity to reach a broader audience beyond the local market and expand her customer base.
Production Expansion
To fulfill the large order, Mrs. Sulekha Devi will optimize her production process to increase her capacity. This includes purchasing high-quality ingredients in larger quantities while maintaining traditional preparation methods.
Packaging and Branding
Recognizing the importance of presentation, she has invested in improving packaging and branding materials. This ensures that the product reaches customers in perfect condition and enhances the overall customer experience.
Scenario
The order received from MEESHO presents a critical opportunity for “Bihari Achar” to expand and establish its presence in the market. Mrs. Sulekha Devi is optimistic about the future and is committed to leveraging this opportunity to grow her business. By focusing on quality and customer satisfaction, she aims to make “Bihari Achar” a recognized and trusted brand in the realm of traditional Indian pickles.
Conclusion
The onboarding of “Bihari Achar” on MEESHO is a testament to the potential for small-scale businesses to thrive in the digital marketplace. Mrs. Sulekha Devi’s dedication and hard work have propelled her business toward success, Later on, the business will be onboarded to other E-Commerce platforms as per Requirements.
