NIDAN actively participated in the Bihar Saras Mela by promoting enterprise stalls run by grassroots entrepreneurs, creating a vibrant platform for showcasing locally made products and livelihood initiatives. The initiative aimed to strengthen market access for small producers while celebrating the spirit of self-reliance and entrepreneurship.
The enterprise stalls featured a diverse range of products developed by NIDAN-supported groups, including handmade goods, food products, traditional crafts, and value-added items. These stalls not only reflected local skills and cultural heritage but also highlighted the entrepreneurial potential of community-based enterprises.
Bihar Saras Mela provided an important opportunity for entrepreneurs to directly interact with customers, understand market demand, and build confidence in selling their products. The exposure helped them gain visibility, generate income, and explore possibilities for future business expansion.
Through this initiative, NIDAN reaffirmed its commitment to promoting sustainable livelihoods by supporting micro-enterprises and connecting them with wider markets. Participation in platforms like Bihar Saras Mela plays a crucial role in empowering communities, encouraging innovation at the grassroots level, and strengthening local economies.
NIDAN will continue to facilitate such opportunities for enterprises, ensuring that small entrepreneurs receive the support, recognition, and market linkages needed to grow and thrive.
